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Know your Beers

About Ale


A beer style brewed from barley malt with a top-fermenting brewers yeast that ferments quickly, giving a sweet, full body and a fruity and sometimes butter-like taste. Most ales contain some herb or spice, usually hops, which impart a bitter, herbal flavor which balances the malt sweetness.

About Lager


A well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or "lagered") for a period in cool conditions to clear away particles and certain flavor compounds to produce a clean taste.



About IPA's

India Pale Ale or IPA is a beer style within the broader category of a pale ale. American IPAs are brewed with a single hop variety or a blend of varieties including Cascade, Centennial, Citra, Columbus,Chinook, Simcoe, Amarillo, Tomahawk, Warrior, and Nugget. This is in contrast to the Fuggles, Golding and Bullion hops of British styles. East Coast IPAs are distinguished from West Coast IPAs by having a stronger malt presence which balances the intensity of the hops. Double IPAs (also referred to as Imperial IPAs) are a stronger, very hoppy variant of IPAs that typically have an ABV above 7.5%

ABV - Alcohol By Volume

Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. To determine the ABV of a beer, a brewer typically uses what's called a hydrometer, which is an instrument that aids in measuring the density of liquid in relation to water. The denser the liquid, the higher the hydrometer reading.


IBU - International Bitterness Units

The International Bitterness Units Scale, or simply IBU scale, provides a measure of the bitterness of beer, which is provided by the hops used during brewing. An IBU is one part per million of isohumulone - the higher the number, the greater the bitterness. The bittering effect is less noticeable in beers with a high quantity of malt, so a higher IBU is needed in heavier beers to balance the flavor.

Glassware for Draught Beer
Over the years distinctive styles of glassware have developed for serving beer. Here are some of the most important ones.

Traditional toasting glass.
Historically served with dark lagers, Muencheners and Marzens.
Shaped to channel hop aroma to the nose
Showcases the color and clarity while capturing head retention
Historically served with pilsner-style and other lager
Room to swirl and support large, foamy head
Wider body design showcases fuller body/malt character
Historically served with Belgian and British ales
Unique to the Stella Artois brand, its signature glassware
Designed to complement the pouring ritual-a nine step process to achieve the perfect glass of beer
Versatile glass, designed for durability and stacking
Historically served with stouts, porters and English ales
Traditional beer glass, durable and easy to stack
Can be used for all styles of beers
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  • Institution Ale
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