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Pride, Respect and Integrity Are Our Core Values
We look for these values in our people and work diligently to
ensure they are upheld in the way we conduct our business.

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Mission Statement
Our mission is to be the premier marketer and supplier of beverages in the Santa Barbara, San Luis Obispo, and Ventura County Area. We will achieve this mission by building long-term relationships with the people who can make it become a reality.
FOR OUR CUSTOMERS
We will offer a complete line of the highest quality products supported by the most professional sales and service team in the Tri-counties.
FOR OUR EMPLOYEES
We will provide a safe and positive working environment with open communication and opportunities for growth and financial gain.
FOR OUR STOCKHOLDERS
We will maximize company value through profitable growth and stable long-term return on their investment.
FOR OUR SUPPLIERS
We will provide a mutually beneficial level of marketing and support and a commitment to maintaining the quality and integrity of their products.
FOR OUR COMMUNITY
We will act as a responsible corporate
citizen and support local programs through contributions of time and resources.
A Proud Tradition of Excellence
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Jordano's, Inc., the parent company of Pacific Beverage Company, had its origins when the first Jordano Brothers Market opened in Santa Barbara in 1915. The history of Jordano's is a story of continual innovation and dedication to quality and customer service.

By the mid-20th Century, Jordano's had developed a thriving beer distribution business along the Central California Coast. In 1963, Pacific Beverage Company was formed as a separate division dedicated to serving this growing trade. From the beginning PBC drew a competitive advantage by listening carefully to its customers' needs and finding better ways to fill them.

Today Pacific Beverage Company operates four distribution facilities spread over four Central California counties, and distributes more than 500 products to over 2,500 customers in it's market area.